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Marketing & Communication Strategy / Dewfresh
Dewfresh Brand Campaign
Repositioning and brand communication for Dewfresh frozen and chilled products. The campaign spans roadside billboards, truck wrapping, promotional banners, product packaging ranges (beef chipolatas, chicken franks, fishlong, sausages, frozen chicken), and branded apparel.
Strategy: Create a consumer-facing brand and packaging language that supports product recognition across retail contexts.