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Marketing & Communication Strategy / La Tropicale

La Tropicale Campaign

Logos Publicity was entrusted with the marketing, communication strategy, and brand campaigns for ‘La Tropicale’, a premier local ice cream brand in Mauritius. The assignment spans rebranding, creative direction, design for the Gourmet and Mini Glaces packaging ranges, wobbler point-of-sale elements, and outdoor billboards celebrating the brand’s 25th anniversary.

Strategy: Reposition the brand as a premium yet accessible choice through vibrant packaging, eye-catching POS material, and high-visibility outdoor displays.

La Tropicale 25 Years anniversary outdoor hoarding billboard campaign by Logos Publicity Ltd, Mauritius.
La Tropicale
La Tropicale 25 Years vertical billboard campaign creative by Logos Publicity Ltd, Mauritius.
La Tropicale
La Tropicale festive 9x6 site hoarding design by Logos Publicity Ltd, Mauritius.
La Tropicale
La Tropicale Mini Batonnet outdoor billboard campaign visual by Logos Publicity Ltd, Mauritius.
La Tropicale
La Tropicale newspaper press advertisement design by Logos Publicity Ltd, Mauritius.
La Tropicale
La Tropicale Gourmet ice cream range packaging design by Logos Publicity Ltd, Mauritius.
La Tropicale
La Tropicale Mini Glaces multipack cardboard packaging design by Logos Publicity Ltd, Mauritius.
La Tropicale
La Tropicale 25 Years anniversary shelf wobbler POS design by Logos Publicity Ltd, Mauritius.
La Tropicale
La Tropicale 25 Years branded polo shirt merchandise giveaway by Logos Publicity Ltd, Mauritius.
La Tropicale