Logos Publicity Limited · Mauritius
The Logos Archive.
1987–Present
Incorporated in November 1987 and operating since 1988, Logos has grown alongside the organisations, industries and people it serves. This evolving archive shows how Logos, its people and its clients have participated in the changing story of communication in Mauritius.
Archive highlight
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Early team dinner
An early Logos dinner captures the first circle in loud jackets and easy laughter.
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Large restaurant team photo
Nearly twenty colleagues squeeze into one frame as the early Logos family grew.
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Team at the Safari Club
The growing Logos crew gathers on the steps outside the Safari Club.
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5 Years: A daring vision
Five years in, Logos celebrated with blue type, orange strokes and a daring vision.
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Business Mag 5th anniversary thank-you
In December 1992, Logos thanked patrons from ABC to Manjoo for five daring years.
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Early brushstroke Logos wordmark
Orange brush strokes behind a hand-drawn LOGOS, still carrying the name alone is excellence.
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5-Plus Magazine: Cyril Palan, directeur de Logos
In August 1994, 5-Plus Magazine profiled Cyril Palan and the early days of Logos.
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Office staircase team photo
Staff spill down the staircase beside the Logos client wall in the mid-nineties office.
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10 Years 1987–1997
The ten-year orange block mark, looking toward a new millennium.
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10 Years Uncommon Commitment
A decade of uncommon commitment, stitched together with a wall of client marks.
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Business Magazine: HongkongBank AssetVantage
Business Magazine credited Logos for the AssetVantage campaign that helped HongkongBank win professionals.
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Business Magazine: Logos fête ses 10 ans
At ten years, Business Magazine traced Cyril Palan’s path from Publico to Logos.
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Manjoo Pre-VAT campaign in the press
Just before VAT arrived in 1998, the Manjoo campaign showed up across L’Affiche, l’express and Le Défi.
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L’Affiche: week-end avec Cyril Palan
L’Affiche spent a weekend with Cyril Palan, the self-made ad man balancing campaigns, family and faith.
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15 Years 1987–2002
Fifteen years of excellence in gradient letters and familiar orange brushwork.
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15 Years Creation of Adam motif
Fifteen years on, Logos returned to the meaning of logos and a finger of light.
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News on Sunday: Ads with conscience
In 2003 Cyril Palan pushed a media pact on alcohol ads, arguing agencies need a conscience as well as campaigns.
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The Propagator: advertising’s Mauritian history
As AAA president and Logos CEO, Cyril Palan walked media students through advertising’s local history.
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Business Magazine: Cyril Palan at the Loeries
Business Magazine noted Cyril Palan’s trip to the Loerie Awards for AAA and Logos.
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Business Magazine: Loerie Festival lessons
Back from Sun City, Cyril Palan shared Loerie Festival lessons on branding and social responsibility.
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Call for partnerships in African marketing
Cyril Palan argued for closer African marketing alliances so local agencies could stand with the internationals.
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Le Défi Plus: Cyril Palan portrait 2006
Le Défi Plus printed Cyril Palan’s story in his own words, from Mont-Roches to Logos.
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Le Matinal: people who shaped Cyril
In Le Matinal, Cyril Palan tipped his hat to mentors who shaped his career.
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Total Mauritius 50th anniversary invitation
Invitation design for Total Mauritius’ 50th anniversary gala at Hôtel Maritim, Balaclava (24 November 2006 on the card). Separately filed in the archive as 2012-invitation-card-01.
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20 Years Outstanding Achievement
Forty-nine tiny campaigns tiled into twenty years of outstanding achievement.
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Outdoor team by the coral wall
Sun on a coral wall, the Logos team outdoors in a quieter decade.
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Le Dimanche: Cyril Palan tranche de vie
Le Dimanche’s life portrait spans childhood photos, the first Logos team of 1988, and staff in 2010.
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Moving to Greener Pastures
After 23 years in town, Logos announced the move to Sorèze from 11 January 2010.
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Magazine des consommateurs: AAA ethics
As AAA president, Cyril Palan argued for healthier advertising and consumer protection.
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Week-End: more than hard sell
Week-End sat down with Cyril Palan at Logos to talk about what advertising owes the public.
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25 Years mismatched socks
Mismatched blue and orange socks for 25 years of excellence.
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25 Years mosaic poster
A mosaic 25 thanks clients and partners for moulding Logos’ first quarter century.
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25 Years of Excellence mark
A clean 25 Years of Excellence mark for 1987 to 2012.
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25 years team photo
A team portrait wearing the silver 25 Years badge for 1987 to 2012.
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25th anniversary toast
Champagne flutes up beside a 25 Years cake, toasting a quarter century of Logos.
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Cargo Handling Corporation annual report
An annual report for the Cargo Handling Corporation using port photography, warm maritime colour and structured editorial pages to present institutional performance.
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Mauritius Ports Authority annual report
A corporate report combining port photography, maritime blue and information-led interior pages to document the Mauritius Ports Authority’s activities.
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MCB annual report
An annual report cover for the Mauritius Commercial Bank using a close-up image of water droplets to suggest resilience, value and responsible growth.
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National Transport Corporation annual report
An annual report for the National Transport Corporation using vehicle photography and a strong blue identity to present public-transport operations.
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Team under the Logos sign
Fourteen faces lined up under the blue Logos Publicity Limited sign.
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Marketing Mag: Client satisfaction report
Marketing Mag cheered client satisfaction for Logos, with Cyril and Michael Li speaking for a long track record.
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Marketing Mag: still growing at 25
The same Mag issue covered Logos saying the agency was still growing after twenty-five years.
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Wastewater Management Authority Annual Report 2013
An environmental annual report centred on the relationship between water, communities and responsible infrastructure, using human photography to give institutional reporting a public dimension.
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Logos New Year wish and holiday notice
Year-end wish from Logos and Logos Productions, with the watchful note that the agency closed 31 December 2014 to 6 January 2015.
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Marketing Mag: ACA launch
When AAA became ACA, Cyril Palan joined industry leaders on stage for the future of Mauritian communication.
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Marketing Mag: Ceridian rooftop case
April/May 2014 Marketing Mag Creatives at Work page featuring Logos' Ceridian Cyber Tower rooftop signage.
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Marketing Mag: From Punishment to Rehabilitation
Creatives @ Work covered Logos Productions’ Melrose prison film for the high-security prison inauguration.
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Marketing Mag: La Case du Père Noël
Marketing Mag broke down how Caudan’s La Case du Père Noël made Christmas feel Mauritian.
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Marketing Mag: Total Effimax case
May/June 2014 Marketing Mag Creatives at Work page on Logos' Total Effimax fuel campaign.
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Mauritius Ports Authority Annual Report 2014
A marine-led annual report bringing port operations, institutional reporting and the economic role of Mauritius’s harbour into one visual system.
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Marketing Mag: Logos company profile
Marketing Mag’s April 2015 profile put Logos on the map: founded 1987, awards from UPS to MPA.
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Marketing Mag: Logos projects and faces
Page two of the 2015 Marketing Mag profile lists flagship projects and faces from the Logos team.
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CEB “Let There Be Light” annual report — alternate cover
An alternate presentation of CEB’s “Let There Be Light” annual report cover, placing the electricity network within the nocturnal landscape of Mauritius.
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CEB “Let There Be Light” annual report — cover
An annual report cover for the Central Electricity Board, using an illuminated aerial view of Mauritius to express the theme “Let There Be Light”.
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Cyril Palan at the Brand Magic Summit
Founder Cyril Palan on stage at the Brand Magic Summit, receiving a gift with a handshake.
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Good Harvest 40-year celebration invitation
Invitation design for Good Harvest Ltd’s 40-year celebration cocktail at ABC Car Gallery, Phoenix, with a fireworks 40 built from icons.
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Leader vs Fonctionnel: connected consumers in Mauritius
An infographic based on TNS Analysis 2016, comparing two profiles of connected consumers in Mauritius through a clear blue-and-red information system.
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30 Years 1987–2017 mark
The modern logos wordmark beside a slender 30 years for the anniversary.
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30 Years WE MADE IT
Paint-splash letters shout WE MADE IT for thirty years of Logos Publicity.
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Business Magazine No. 1304 sommaire
Table of contents from Business Magazine issue 1304 (20-26 September 2017), highlighting the Cyril Palan portrait.
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Business Magazine: rêver plus grand
Near Logos’ 30th year, Business Magazine photographed Cyril Palan for a portrait of grit.
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CEB “Powering the Nation” — cover
The cover of CEB’s “Powering the Nation” report, using clean typography and a restrained presentation to introduce its institutional story.
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CEB “Powering the Nation” — infrastructure spread
An image-led report spread presenting electricity infrastructure through full-page photography and a clear editorial hierarchy.
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CEB “Powering the Nation” — opening spread
An editorial spread pairing power-generation photography with structured text to document CEB’s role in Mauritius’s electricity supply.
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CEB “Powering the Nation” — performance data
Operational charts and figures organised into a consistent visual system for accessible corporate reporting.
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Cyril Palan, founder of Logos Publicity
Studio portrait of Cyril Palan, founder of Logos Publicity Limited, taken around the agency’s 30th year.
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JICA slope disaster preparedness handbook
A multilingual public-information handbook developed with JICA and the Ministry of Public Infrastructure to help communities recognise slope-disaster risks and understand practical preparedness measures.
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La Braderie du Caudan key visual
Campaign key visual for La Braderie du Caudan, 26 May to 4 June: an excited face peering through a tear in purple.
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Men’s Style: Le bureau de Cyril Palan
Men’s Style walked through Cyril Palan’s office, including the map from the ship that named the agency.
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Week-End: Jacques Maunick launches “Lalang Péna Lézo”
A Week-End report on Jacques Maunick’s launch of “Lalang Péna Lézo”, documenting the cultural event, invited guests and public discussion around the Creole language.
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Caudan Braderie bus back
Commuters meet La Braderie du Caudan on the back of a city bus in purple.
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Caudan Braderie bus back (orange)
The orange Braderie bus panel sends L'incontournable rendez-vous rolling across the island.
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Caudan Braderie highway billboard
A Braderie billboard faces traffic with mountains behind it on the way into town.
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Caudan Braderie parking booth
Surprised faces greet drivers at the Caudan parking booth during Braderie season.
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Caudan Braderie six creative variants
Six colourways, six surprised faces: the Braderie kit ready for print and screens.
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Caudan Braderie under umbrellas
A mupi of an astonished boy stands under Caudan's canopy of umbrellas.
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Celero Group celebrates 10 years
A press report on Celero Group’s 10th-anniversary celebration at the Château de Labourdonnais, including Cyril Palan among the guests photographed at the event.
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CWA annual report
An annual report concept for the Central Water Authority, using water imagery and a restrained institutional layout to frame public-service reporting.
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L’Express: Advertising and basic decency
Cyril Palan discusses ethics, public taste and the basic standards advertising should respect.
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L’Express: Traditional advertising put to the test
L’Express examines how digital media is reshaping traditional advertising and agency work.
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News on Sunday: Cyril Palan’s friendship with Jacques Maunick
News on Sunday recounts Cyril Palan’s long friendship with writer, journalist and radio host Jacques Maunick, a relationship rooted in music, encouragement and mutual respect.
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Business Magazine: National branding, part 1
Part one of Business Magazine’s feature on national branding and economic reconstruction.
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Business Magazine: National branding, part 2
Part two considers networks, ambassadors and the strength of a coherent national image.
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Business Magazine: National branding, part 3
Part three explores digital strategy and the role branding can play in Mauritius’s recovery.
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Le Défi: A second wave hits advertising
Cyril Palan describes the severe effect of the second pandemic wave on Mauritius’s advertising sector.
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Le Défi: The most devastating crisis our sector has known
As ACA Mauritius president, Cyril Palan assesses the advertising industry’s crisis and changing business models.
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Cyril Palan lays claim to advertising
A cultural profile follows Cyril Palan’s journey through advertising and the memories gathered in his autobiography.
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Cyril Palan: “I had a dream”
Cyril Palan reflects on his career and the publication of his autobiography, L’Âge à vaincre.
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Annuaire de la Com 2024: realistic and responsible advertising
Across pages 14–15 of Annuaire de la Com 2024, Cyril Palan discusses technological change, consumer trust and the responsibility to make advertising more realistic, credible and socially useful.
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Week-End: Krystel Chapeau communicates differently
A Week-End portrait of Logos director Krystel Chapeau and her approach to purposeful, distinctive communication.
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Le Défi Économie: the visual impact of print
In Le Défi Économie on 26 November 2025, Cyril Palan explains why printed material can retain a strong visual and practical impact alongside digital advertising.
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5-Plus Dimanche: inside the Chagossian struggle
Across pages 28–29 of 5-Plus Dimanche, issue dated 02–08 August 2026, director Selven Naidu discusses “Chagos – La Haye, l’Odyssée d’un Peuple”, followed by photographs from the premiere attended by the Chagossian community and members of Logos.
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L’Express Samedi: Chagos premiere in pictures
L’Express Samedi’s 1 August 2026 photographic coverage at MCiné, Tribeca Mall, records the audience, Chagossian community and contributors attending the premiere, including Cédric and Cyril Palan of Logos.
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L’Express: From scratch to a 50-year career
Cyril Palan looks back on five decades in advertising, from his beginnings to the creation of Logos.
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L’Express: reactions to the Chagos documentary premiere
L’Express reports on the private premiere of Selven Naidu’s “Chagos – La Haye, l’Odyssée d’un Peuple” on 30 July 2026, recording audience responses including those of Cyril and Cédric Palan.
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Week-End: One of the last advertising Mohicans, part 1
Part one of Week-End’s interview with Logos director Cyril Palan on the evolution of Mauritian advertising.
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Week-End: One of the last advertising Mohicans, part 2
Part two of Week-End’s interview with Cyril Palan on communication, creativity and public responsibility.
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Week-End: The art of Bialetti coffee
Week-End traces Bialetti’s design heritage and the enduring culture of Italian coffee.
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Sur la ligne de crête de l’incroyable
A press feature on the story of the internationally recognised slaves of Le Morne.
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