Annuaire de la Com 2024: realistic and responsible advertising

Across pages 14–15 of Annuaire de la Com 2024, Cyril Palan discusses technological change, consumer trust and the responsibility to make advertising more realistic, credible and socially useful.

This piece forms part of the Logos Publicity archive, documenting how Logos, its people and its clients participated in the changing story of communication in Mauritius.